January 2026·12 min
The Sponsor ROI Problem
Why events are broken for sponsors, and how Event Intelligence can fix it. The thesis behind Diaminate.
#events#sponsor-roi#diaminate
Read essay →Writing
Thinking Through Writing
Essays, notes, and fragments on events, sponsor ROI, and building communities that compound.
Featured
Longer explorations of core ideas.
December 2025·8 min
Measuring What Matters at Events
Beyond badge scans: how to track meetings, outcomes, and follow-ups to prove real event ROI.
#measurement#events
Read essay →Essays
All published pieces in reverse chronological order.
January 202612 min
The Sponsor ROI Problem
Why events are broken for sponsors, and how Event Intelligence can fix it. The thesis behind Diaminate.
December 20258 min
Measuring What Matters at Events
Beyond badge scans: how to track meetings, outcomes, and follow-ups to prove real event ROI.
November 202510 min
Organizing the Room
Why small ecosystems compound faster when someone decides to convene and measure.
October 20257 min
What I Learned Running Cursor Meetups
Lessons from organizing builder-heavy events in Calgary and Toronto.
September 202515 min
Sponsor Intelligence: A New Category
The case for systematic capture and analysis of what happens at events.
Notes
Shorter fragments and observations.
Jan 2026
Vibes vs. data
Events run on vibes. Sponsors want data. The gap is an opportunity.
Dec 2025
Follow-ups are where value lives
Meetings are just the start. What closes after the event is the real signal.
Nov 2025
Density creates collisions
The value of an event is proportional to the density of high-signal people in the room.
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